Sony 75” X90L UHD HDR LED Google TV (XR-75X90K)

Sony 75X90L 75 Inch BRAVIA XR 4K UHD Smart Tv – Google Tv

Rich, realistic Sony picture quality

Sony’s XR-75X90J delivers the rich, realistic picture quality we expect from a company with years of experience building cameras, displays, and editing equipment for the movie industry. Like its popular predecessor, the X90J also has a really robust feature set for the price, including a full-array LED backlight that provides precisely localized lighting across the entire screen. By dimming some areas of the screen and boosting others, Sony’s XR Contrast Booster 5 produces a dramatic picture with bright highlights and excellent shadow detail.

This model also includes a Flush Surface bezel design for a sleek look previously reserved for the higher-end models in the lineup.

Premium processing power

The X90J is the most affordable model to use Sony’s revolutionary new Cognitive Processor XR — the same one used in their top-of-the-line MASTER series. This new processor takes conventional Artificial Intelligence a step further by emulating the way our brains think and respond when we see and hear things. This creates a beautiful, true-to-life picture paired with immersive, accurate sound.

The XR processor also cross-analyzes individual picture elements and quickly identifies the human focal point, so that it can immediately enhance each detail of that area. Instead of applying generic changes to the entire frame, it recognizes how individual parts of the whole interact with each other and makes precise adjustments to create a more natural picture.

The X90J’s processor contributes to a richer sound experience, too. Its 3D Surround Upscaling technology can create a heightened soundfield similar to that of a Dolby Atmos® surround system, no matter what the source.

Google on board

New this year is the built-in Google TV smart app platform which consolidates a wide range of streaming services into a single user interface. Watch an episode of Killing Eve on Hulu followed by The Expanse on Amazon Prime all from one watchlist, without having to dig around in individual apps.

And if you’re feeling really lazy, you can simply ask the remote’s built-in Google Assistant to pull up a show or movie. You can also adjust the volume, change channels or inputs, and control other basic TV functions using your voice.

More streaming options

The X90J has Chromecast built-in and Apple AirPlay® 2 support so you can easily stream all kinds of content from your mobile device or compatible computer.

The TV also includes the Apple TV streaming app, so you can rent, buy, and watch titles from Apple’s video library, and subscribe to Apple TV channels, without connecting a separate device.

Great for gaming

The X90J will support enhanced Audio Return Channel (eARC) and 4K at 120Hz right out of the box. After a firmware update, it will also support Variable Refresh Rate (VRR) and Auto Low Latency Mode (ALLM) for smooth graphics without frame tearing or stuttering.